One of the most bruited-about concepts in the media business is whether — or when — major live telecasts will move entirely online and leave linear television behind.
That paradigm shift won’t happen anytime soon, a senior Comcast executive predicted Tuesday, even though the technical solutions exist to make it so. The biggest obstacle is money.
Routine streams of large-scale live events is a “fundamental challenge” that will “maybe never be solved,” said Bart Spriester, Gm and VP Content and Streaming Provider Solutions for Comcast Technology Solutions. “It’s not a huge technology problem,” he said. “It’s a cost problem.”
After a “hugely successful broadcast,” he continued, “everybody in the television business and the media business high-fives each other because you know you have great ratings. When you have a hugely successful streaming event, everyone’s exceptionally nervous because the infrastructure has to scale with the event. … The next thing...
That paradigm shift won’t happen anytime soon, a senior Comcast executive predicted Tuesday, even though the technical solutions exist to make it so. The biggest obstacle is money.
Routine streams of large-scale live events is a “fundamental challenge” that will “maybe never be solved,” said Bart Spriester, Gm and VP Content and Streaming Provider Solutions for Comcast Technology Solutions. “It’s not a huge technology problem,” he said. “It’s a cost problem.”
After a “hugely successful broadcast,” he continued, “everybody in the television business and the media business high-fives each other because you know you have great ratings. When you have a hugely successful streaming event, everyone’s exceptionally nervous because the infrastructure has to scale with the event. … The next thing...
- 6/9/2020
- by Dade Hayes
- Deadline Film + TV
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