The campaign is the brainchild of Endeavor Cmo Bozoma Saint John, writers Luvvie Ajayi Jones and Glennon Doyle, and Alice and Olivia founder Stacey Bendet. Tomorrow, roughly 50 white female celebrities will hand over their Instagram accounts for the day to women of color. The aim of the campaign is to foster dialogue about race and to help Black creators to reach audiences they might not otherwise encounter, Forbes reports.
The campaign came about after Doyle messaged Saint John about using her Instagram platform of 1 million followers to forward the Black Lives Matter movement. That conversation spawned 50 other account swaps, chosen somewhat arbitrarily, Saint John told Forbes. They include: Saint John (who will take over