Cannes Delivers Big Titles, Sales & Hope but Questions Market Models

  • Variety
Cannes Delivers Big Titles, Sales & Hope but Questions Market Models
The Blacksmith,” “Ferrari,” “Armageddon Time” and “The Card Counter” look like market highlights of an extraordinary Cannes market, which saw its two virtual platforms delivering for a select number of big U.S. projects, amid large market caution and even fear of a second Covid-19 spike.

In the art film sector, Cannes Official Selection label titles made much of the running, with distributors lamenting that they would have loved to have seen more screened at Cannes. “Without the festival, the market was weak in terms of arthouse, because we lacked the buzz, hype and the experience of being all together in a screening room,” said Stefano Massenzi, head of acquisitions and business affairs at Italy’s distribution banner Lucky Red.

Equally, more mainstream distributors looked for greater depth in the pre-sales market. Most everyone, however, was delighted and some even surprised that the markets functioned at all, giving hope of
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