Indian producers won’t abandon theatres despite Ott premieres, says Ficci Frames panel

Indian producers won’t abandon theatres despite Ott premieres, says Ficci Frames panel
Local filmmakers say cinemas will return as strong as ever post-pandemic, despite a rash of theatrical titles going straight-to-digital.

India’s theatrical market is not going anywhere, despite the current trend for theatrical films to premiere on Ott platforms, said speakers on a panel at the on-going virtual edition of Ficci Frames (July 7-11).

During a session entitled ‘Changing Theatrical Windows – Direct To Ott’, director-producer Shoojit Sircar said he had no other option apart from releasing his latest film, Gulabo Sitabo, on Amazon Prime Video, as Indian theatres have been closed since mid-March due to the Covid-19 pandemic and there
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