‘Floor Is Lava’: The Stupid Brilliance Behind Netflix’s Surprise Hit — Streaming Wars

‘Floor Is Lava’: The Stupid Brilliance Behind Netflix’s Surprise Hit — Streaming Wars
With streaming dominating the industry, IndieWire is breaking down what really matters in the ongoing news cycle to provide a clear picture of what companies are winning the streaming wars — and how they’re pulling ahead. By looking at ongoing trends and curating daily developments, the Streaming Wars Report will offer a clear picture of what’s happening in streaming. This column will cover the major players, from Netflix to Disney+ to HBO Max, and be sure to check out our Indie Edition for thorough coverage of the boutique services.

New Numbers

Floor Is Lava” Is a Stupid, Brilliant Hit

When “Floor Is Lava” hit Netflix June 19, the streamer’s so-dumb-it-hurts reality competition series arrived in the midst of a global pandemic — and immediately erupted. The 10-episode first season became the No. 1 program on the service for the second half of June and has stayed in the streamer’s overall
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