After The Invisible Man racked up more than $US125 million at cinemas worldwide – the bulk of it before the pandemic struck – Elisabeth Moss’ latest thriller Shirley had to face the realities of the pandemic-blighted cinema landscape.
Madman Entertainment launched the Josephine Decker-directed movie, which won the Us Dramatic Special Jury Award for Auteur Filmmaking at Sundance, on just 25 screens last weekend.
While the 4-day gross was a modest $30,000, that should be viewed in the context of a depressed theatrical market in which only 240 cinemas are operating and most tickets are half price.
The shutdown of Melbourne’s cinemas alone has robbed the market of 26 per cent of its normal takings. Commenting on the closure, Palace Cinemas CEO Benjamin Zeccola said last week: “A painful blow has been dealt to Melbournians, particularly people in entertainment, who are injured more than most.
“However, we will overcome this challenge.