Noted Incubator Reportedly Shells Out $10 Million To Develop Patrick Starrr Beauty Brand, Launching At Sephora

Noted Incubator Reportedly Shells Out $10 Million To Develop Patrick Starrr Beauty Brand, Launching At Sephora
YouTube beauty vet Patrick Starrr (4.4 million subscribers, 2 million monthly views) is the latest creator to launch his own beauty brand, One/Size -- a nod to the messages of inclusion and body positivity that proliferate across his popular social outlets.

The brand is a joint venture with incubator Luxury Brand Partners, which has developed brands like Becca and R+Co. Women's Wear Daily reports that Lbp has invested $10 million in One/Size, which has been in the works for several years. The brand will be sold exclusively at Sephora, launching online on July 17 and then rolling out to roughly 525 physical doors across the U.S. and Canada on July 30. Products and pricing will be revealed at a later date on Starrr’s social channels.

Prior to launching his own brand, Starrr has co-authored several blockbuster product collaborations, including a wide-ranging deal with Mac that comprised five total collections released over the course of one year.
See full article at Tubefilter News »

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