It had started to look inevitable in recent weeks that the market would need to change up this year, with virus spikes in the U.S. and continued disruption to international travel making any physical edition of the event seem increasingly challenging.
Afm typically welcomes some 7,000 industry professionals from more than 70 countries. In the pandemic era, it’s difficult to see how any major global event like that will be able to be hosted physically any time soon. Cannes, one of the other key markets in the calendar, shifted entirely online this year, and Toronto has indicated that its industry program will be online for 2020.
The market’s 41st edition will run one week later than planned, over five days November 9-