Film distribution faces the same business challenges as any other industry in 2020. Everyone is confronted with a set of worst-case scenarios that previously existed only in Mba classrooms — the kind of outrageous tests meant to tax candidates’ abilities to think outside the box. The range of solutions often come down to those that are the least bad: Which will lose the least money, and will be consistent with a company’s core business interests and long-term strategies?
That’s where Warner Bros.
stands as it grapples with how to release Christopher Nolan
.” The long-anticipated summer release is burdened not only with the challenge of grossing enough to lead to an eventual profit, but also with an outsized role that Nolan eagerly embraced: It’s the film that’s meant to save theaters.
Nolan’s film would need to gross $800 million worldwide in order to break even in theaters.