Charli, Dixie D’Amelio Partner With Morphe For Launch Of Gen Z Sub-Brand ‘Morphe 2’

Charli, Dixie D’Amelio Partner With Morphe For Launch Of Gen Z Sub-Brand ‘Morphe 2’
Countless influencers -- like James Charle, Jaclyn Hill, and Maddie Ziegler -- have launched their own product collaborations with influencer-attuned beauty brand Morphe. Now, Charli and Dixie D’Amelio -- two sisters who have rocketed to fame for their stylings on TikTok -- will be the faces of the cosmetics giant’s first-ever sub-brand, Morphe 2.

Launching on July 30, Morphe 2 will target a younger, Gen Z demographic that prefers more minimal makeup than can be achieved via the flagship Morphe line. After its launch on Morphe.com, Morphe 2 will roll out to Ulta stores and Ulta.com on Aug. 2. Morphe 2 will comprise multipurpose products -- including face tints, lip oils, face and eye glosses, and jelly eye shimmers -- ranging in price from $9 for the lip oils to $24 for a four-piece brush set.

As brand ambassadors, the sisters -- who are partnering with a cosmetics brand for the first time -- will
See full article at Tubefilter News »

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