CW chief Mark Pedowitz began this year planning for the possibility of writers strike disrupting the network’s 2020-21 season launch plans. All of the preparation to order a few extra unscripted series and to make opportunistic off-network acquisitions turned out to be invaluable when the curveball of the coronavirus pandemic hit in mid-March.
In the latest episode of Variety podcast “Strictly Business,” Pedowitz discusses the decision to delay the bulk of CW’s fall launch schedule until January. In a wide-ranging interview, the chairman-ceo of CW also reflects on the decision to move aggressively into ad-supported streaming nearly a decade ago, and what the end of CW’s Netflix output deal means for the company’s digital strategy.
“A couple of people thought we were being optimistic about January. I think we did the right thing,” Pedowitz told Variety. “We had to keep going for our affiliates and advertisers...
In the latest episode of Variety podcast “Strictly Business,” Pedowitz discusses the decision to delay the bulk of CW’s fall launch schedule until January. In a wide-ranging interview, the chairman-ceo of CW also reflects on the decision to move aggressively into ad-supported streaming nearly a decade ago, and what the end of CW’s Netflix output deal means for the company’s digital strategy.
“A couple of people thought we were being optimistic about January. I think we did the right thing,” Pedowitz told Variety. “We had to keep going for our affiliates and advertisers...
- 7/22/2020
- by Cynthia Littleton
- Variety Film + TV
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