Universal Claims New AMC Deal Will Get Movies Back in Theaters Faster

Universal Claims New AMC Deal Will Get Movies Back in Theaters Faster
Universal recently struck a landmark deal with AMC Theatres that will make it possible for newly-released movies to arrive on premium VOD as soon as 17 days after their initial release. This has proved to be a controversial move within the industry. But it is one that NBCUniversal CEO Jeff Shell thinks will ultimately help get movies back in theaters faster.

Movie theaters have been closed in the U.S. since mid-March, with the hope being that they can open up by mid-to-late August in time for Tenet and other movies coming down the pipeline. During a recent quarterly earnings call, Jeff Shell addressed the AMC deal, explaining that the ability to release movies on premium VOD as well as in theaters may create enough financial incentive to get them in theaters. Here's what he had to say about it.

"We currently are stuck in a kind of chicken-and-the-egg situation in the theatrical business.
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