Addison Rae Dishes On Her Clean Beauty Brand & What It's Really Like to Befriend Kourtney Kardashian

Addison Rae Dishes On Her Clean Beauty Brand & What It's Really Like to Befriend Kourtney Kardashian
t If you're not already keeping up with Addison Rae, now is about the time to start.  After taking over TikTok (she's the second-most followed creator on the app behind one Charli D'Amelio), Addison has her sights set on a new venture fitting for any Gen Z influencer with millions of fans ready to swipe up on Instagram: the cosmetics industry. Enter Item Beauty, a collaboration between Addison and brand innovation incubator Madeby Collective. The teen, who is the brand's co-founder and Chief Innovation Officer, tells E! News in an exclusive interview that she's "always loved makeup" and uses it both as a form of self-expression and...
See full article at E! Online »

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