‘The Secret: Dare to Dream’ Soars on PVOD as ‘The Rental’ and ‘The Outpost’ Hold Strong

‘The Secret: Dare to Dream’ Soars on PVOD as ‘The Rental’ and ‘The Outpost’ Hold Strong
With less than three weeks before U.S. theaters reopen August 21, major studios have slowed their PVOD releases. With the promise of reopening comes a shot at a profitable theatrical life, but the PVOD revolution continued apace with Liongate’s “The Secret: Dare to Dream.” It immediately reached as high as #1 on VOD charts on Friday.

The film is the very definition of a high-concept presale: A self-help book published in 2006, “The Secret” was an Oprah Winfrey Club title that sold 30 million copies. Directed by Andy Tennant (“Hitch”), it stars Katie Holmes and Josh Lucas. Gravitas Ventures and Roadside Attractions acquired it last November, and planned an April theatrical release. After the theaters closed, it moved to Roadside partner Lionsgate, which has a dedicated VOD division. It opened July 31 on PVOD at $19.99.

On FandangoNow, it landed immediately as #1 and holds the slot for the full week, despite having only three days of release.
See full article at Indiewire »

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