The film is the very definition of a high-concept presale: A self-help book published in 2006, “The Secret” was an Oprah Winfrey Club title that sold 30 million copies. Directed by Andy Tennant (“Hitch”), it stars Katie Holmes and Josh Lucas. Gravitas Ventures and Roadside Attractions acquired it last November, and planned an April theatrical release. After the theaters closed, it moved to Roadside partner Lionsgate, which has a dedicated VOD division. It opened July 31 on PVOD at $19.99.
On FandangoNow, it landed immediately as #1 and holds the slot for the full week, despite having only three days of release.