‘Unhinged’ Drives To No. 1 In Several Offshore Debuts; Markets Hunger For Fresh Fare While China Embraces ‘Interstellar’ Reissue – International Box Office

‘Unhinged’ Drives To No. 1 In Several Offshore Debuts; Markets Hunger For Fresh Fare While China Embraces ‘Interstellar’ Reissue – International Box Office
While Universal’s Dolittle and Warner Bros’ reissue of Interstellar were the big kahunas in China this weekend, Russell Crowe-starrer Unhinged hit the road in 19 new markets over the session. Among them, the UK, Australia, Netherlands and New Zealand where the Solstice Studios pic was No. 1. They joined Germany which kicked off two frames ago. In total, Unhinged took the No. 1 position in 11 markets this weekend which overall was worth $2.17M in 20 for a $2.9M international box office cume to date.

As one international exec recently told me, “We are definitely in need of new and attractive content.” That’s been the refrain across the past several weeks as cinemas in Asia and Europe have reopened, and it’s been borne out by the performances of fresh fare. While numbers may seem meager, they are significantly affected by capacity and screening limits. There is certainly hope on the horizon
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