Despite Moving ‘Mulan’ to Disney+, the Mouse Can’t Afford to Make VOD Its Future — Yet

Despite Moving ‘Mulan’ to Disney+, the Mouse Can’t Afford to Make VOD Its Future — Yet
When Disney announced Tuesday that it was ditching the hope of releasing “Mulan” in US theaters, in favor of a domestic Disney+ premiere September 4, it could have been construed as yet another pandemic-era stake in the heart of the theatrical experience. But in reality, despite the fact that Disney won’t have to split its “Mulan” PVOD revenue with any third party, viewers shouldn’t expect to watch the next Marvel release at home. The move is a safe bet to make up lost theatrical grosses while boosting Disney+ subscriptions — a strategy that, for now, simply can’t be applied across the company’s slate.

The film will be available only to people paying $6.99 a month for Disney’s streaming service, but they’ll also have to pony up an additional $29.99 to actually watch the movie. Unlike the recent PVOD trailblazer Universal, Disney’s model of “premiere access” sees the
See full article at Indiewire »

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