European Cinemas Body Unic Says Studios Must Back Exhibitors By Preserving Theatrical Windows

European Cinemas Body Unic Says Studios Must Back Exhibitors By Preserving Theatrical Windows
Europe’s International Union of Cinemas (Unic), the body representing cinema trade associations and operators across 38 territories, has called out recent moves made by studios such as Disney’s announcement last night that it will put Mulan directly on Disney+.

“New content must be released in cinemas first and observe a significant theatrical window,” a statement released today by Unic read. “While many on the distribution side have indicated that ‘we are all in this together’, recent events make it clearer than ever that this sentiment must be backed by actions as well as words.”

Last night’s announcement by Disney – that Mulan was go directly online September 4 as a PVOD release and will entirely bypass all theaters in markets where Disney+ has launched – has provoked an angry response from the exhibition community. As Deadline reported earlier today, UK cinema owners called it “a f*ck you to exhibitors”.

That
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