The Netflix ‘Ta-Dum’ Sound Almost Included a Goat’s Bleating

The Netflix ‘Ta-Dum’ Sound Almost Included a Goat’s Bleating
The 20th Century fanfare. The Thx Deep Note. The MGM lion’s roar. Iconic sounds have long been part of branding in the film industry. So when Netflix started creating original movies and shows, executives knew creating a sonic logo would be a crucial piece of their efforts — one that almost resulted in the company being forever associated with a bleating goat.

A recent episode of the “Twenty Thousand Hertz” podcast took a deep dive into the yearlong effort to create what Netflix terms the “ta-dum” sound — the short piece of sound that plays along with the Netflix logo before the company’s original series and films. The project was headed by Tod Yellin, the streamer’s VP of product, who said he sought to commission a sound that “makes you think of ‘Wow, I’m going to get a treat, I’m about to get an amazing story, that’s relevant to me,
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