Want a Record Deal? Call a TikTok Marketing Company

Want a Record Deal? Call a TikTok Marketing Company
In 2020, a “top 3 biggest pet peeves” TikTok created by a marketing company without a website can land a former high school football player a record deal. “Psycho!” is just the fifth track ever released by the 19-year-old Mason Rupper, a Salt Lake City, Utah native who began writing songs only after a broken collar bone took him off the football field. Last summer, “Pyscho!” — embittered and dead-eyed, but rousing — started to gain popularity in gaming videos, earning around 100,000 streams a day, and labels began messaging Masn.

But “Psycho!” still wasn’t on TikTok.
See full article at Rolling Stone »

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