Quibi Is Looking To Market Its Way Back Into The Streaming Conversation, New Research Shows

Quibi Is Looking To Market Its Way Back Into The Streaming Conversation, New Research Shows
Exclusive: Quibi’s struggles since launching in April did not stem from a lack of promotion. As it looks for a rebound after a pause for reassessment, new third-party research provided to Deadline shows the startup is starting to blow the trumpets again, only in a different key.

Looking to break through in a crowded streaming field, Jeffrey Katzenberg’s startup bought multiple TV ad slots on the Super Bowl and the Oscars following a splashy presentation in Las Vegas at CES. The return on that investment hasn’t fully materialized. In its first 90 days, during a free trial period, the streaming app was downloaded 5.6 million times, the company said last month. Only a small percentage of those downloads converted to subscribers paying $5 a month or $8 for an ad-free version.

While it disputes outside gauges of subscriber levels, calling one estimate of an 8% conversion rate of free trials to paid
See full article at Deadline »

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