The game’s removal from the stores came shortly after Epic Games announced a direct-payment option for “Fortnite,” which bypasses the 30 percent fee that Apple and Google collect through their own app stores. By paying Epic Games directly, customers would receive 20 percent discounts on their purchases.
Apple responded by removing the game from its app store and a company spokesperson stated that Epic Games had enabled the feature without Apple’s review or approval. In a statement provided to IndieWire, an Apple spokeperson said:
Today, Epic Games took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users. As a result their ‘Fortnite’ app has been removed from the store.