NBC News Revives MSNBC Films to Bolster Documentary Ambitions (Exclusive)

  • Variety
NBC News Revives MSNBC Films to Bolster Documentary Ambitions (Exclusive)
MSNBC dishes up dozens of short news segments to its viewers over the course of a single day. Now the network may have a chance to go long.

The cable-news outlet will air “The Way I See It,” a documentary about former White House photographer Pete Souza, on Friday, October 9 at 10 p.m. eastern, after Rachel Maddow’s broadcast that night. The film, from corporate sibling Focus Features, will first be released in theaters on September 18, and will be co-presented by MSNBC Films – a revived moniker that spotlights some of NBCUniversal’s growing ambitions in the long-form space.

Executives see MSNBC Films as a place for top filmmakers to collaborate on “in-depth storytelling about important events,” says Liz Cole, president of NBC News Studios, the production unit of NBC News, in an interview. “High-stakes drama, humor, insight into the country’s cultural divide, iconic personalities, economic ups and downs – these
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