HBO Max Ad Plan Could Pair Commercials With Movie Classics

  • Variety
HBO Max Ad Plan Could Pair Commercials With Movie Classics
You know what they say about WarnerMedia’s HBO: It’s not TV. In a few months, however, its streaming-video edition will start to run TV commercials.

In a marketing survey sent to consumers last week, WarnerMedia explained that an ad-supported version of its HBO Max streaming service could potentially carry just two to four minutes of advertising per viewing hour, a figure that would be less than the five minutes per hour that runs on NBCUniversal’s Peacock and the nine minutes per hour often utilized on Disney’s Hulu. And while commercials are not likely to appear in any original HBO programs, or the most recent movies playing on HBO, the survey suggests ads could surface alongside content from WarnerMedia’s other TV networks; in original series that launch on HBO Max only; and in older films, which currently include classics shown commercial-free on the company’s Turner Classic Movies cable network.
See full article at Variety »

Similar News


Recently Viewed