Former Dick Clark Prods. CEO Allen Shapiro, Investor John Howard Launch Celebrands To Build Celeb-Driven Cos; Early Stakes In Aviation Gin, Kardashian Projects

Former Dick Clark Prods. CEO Allen Shapiro, Investor John Howard Launch Celebrands To Build Celeb-Driven Cos; Early Stakes In Aviation Gin, Kardashian Projects
Exclusive: Entertainment industry veteran Allen Shapiro and long-time investor John Howard have launched Celebrands, a company that will create, acquire and grow consumer facing brands with celebrity owners and partners, the duo tells Deadline.

They will be growing a business that started earlier with principal investments in three celebrity brands, Ryan Reynolds’ Aviation American Gin, Khloe Kardashian’s clothing line Good American and Kim Kardashian West’s intimate apparel venture, Skims.

Celebrands has closed on approximately $90 million in financing with $89 million from investors including Endeavor Group, Saban Capital and Clementine Investments as well as Howard and Shapiro. They’re raising another $11 million in what’s called a “friends and family” round.

The idea is to capitalize on the ever increasing influence of celebrities in driving commerce, looking for famous partners willing to leverage their brands on projects they care about. The celebrities own stakes in companies they actively help build and promote.
See full article at Deadline »

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