Movie Poster of the Week: Times Square in 1940

Movie Poster of the Week: Times Square in 1940
Above: The Rivoli Theater on Broadway between 49th and 50th Streets in 1940, playing John Ford’s The Grapes of Wrath which had opened on 24 January of that year. The billboard on 49th Street is advertising the engagement of Pinocchio, which had opened 7 February, a block away at the Center Theatre on 6th Avenue and 49th Street, next door to Radio City Music Hall.One of my favorite internet rabbit holes of the past couple of years has been the New York City Municipal Archives Online Gallery which gives you the miraculous ability to roam around the New York of 1940. In 2018 the archive published 720,000 images from the City’s 1940 tax photo project. Between 1939 and 1941, the City’s Tax Department had collaborated with the Works Progress Administration (Wpa) to take photographs of every single house and building in the five boroughs of New York City, providing an unprecedented record of the city at a moment in time.
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