Peacock Heads to Roku as NBCU and Streaming Platform Strike a Deal

  • The Wrap
Peacock Heads to Roku as NBCU and Streaming Platform Strike a Deal
Roku and NBCUniversal have reached a deal bringing Peacock, NBCU’s recently-launched streaming service, to Roku, while also keeping a number of other NBC apps on the platform. Peacock will be available on Roku within the next few weeks, a person with knowledge of the deal told TheWrap on Friday.

“We are pleased to have reached an agreement with Comcast that will bring Peacock to Roku customers and maintains access to NBCU’s TV Everywhere apps,” a Roku rep said in a statement. “We look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies that includes adding NBC content to The Roku Channel and a meaningful partnership around advertising.”

Terms of the deal were not disclosed. The agreement comes just a day after Comcast-owned NBCU threatened to pull its NBC Everywhere channels — which includes content from NBC, Bravo, E! and USA, among other channels — from Roku,
See full article at The Wrap »

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