Universal Pictures has pacted with LeBron James and Maverick Carter’s consumer and entertainment brand The SpringHill Company in a four-year first-look deal. Previously, SpringHill had its deal set up at Warner Bros, where they made the animated feature Space Jam: A New Legacy, a sequel to the original 1996 hit that grossed $230 million worldwide.
“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” said Universal Filmed Entertainment Group chairman Donna Langley. “SpringHill’s projects are compelling, entertaining, inspiring and aim to start important conversations, which we need now more than ever. We’re already partnering with LeBron and Maverick on some exciting projects in active development, with more to come, and we look forward to leveraging our resources across the NBCU portfolio to amplify those titles and bring...
“LeBron, Maverick and the team at SpringHill are content creators with a purpose, and we’re excited to partner with filmmakers who challenge us to tell stories that move culture forward,” said Universal Filmed Entertainment Group chairman Donna Langley. “SpringHill’s projects are compelling, entertaining, inspiring and aim to start important conversations, which we need now more than ever. We’re already partnering with LeBron and Maverick on some exciting projects in active development, with more to come, and we look forward to leveraging our resources across the NBCU portfolio to amplify those titles and bring...
- 9/29/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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