Shepard Smith’s New Show Has Muted Debut on CNBC

Shepard Smith’s New Show Has Muted Debut on CNBC
Shepard Smith brings a lot to CNBC, including a sterling reputation for chasing facts. But he wasn’t able in his first night on air to catch the audience he enjoyed at his former employer, Fox News Channel.

Smith’s new 7 p.m. program, “The News With Shepard Smith,” won an average of 373,000 viewers in its debut Wednesday night on CNBC, according to data from Nielsen, and an average of 56,000 viewers in the demographic prized by advertisers in news programming, people between 25 and 54. Those numbers are well below the crowd size he generated for Fox News Channel in the mid-afternoon,
See full article at Variety - TV News »

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