Last week, just before the President’s diagnosis consumed us, Hollywood leaders joined in asking that Congress send coronavirus relief funds to exhibitors. Those were described as a life-and-death issue for theaters. A mortal threat. And who can doubt it? If the White House isn’t safe, movie houses are certainly still a question mark.
But the dramatic language of the plea—“our country cannot afford to lose the social, economic, and cultural value that theaters provide” warned a joint letter—couldn’t help but recall a peculiar truth about the movie business. That is, it is usually dying of something.
Strikes. New technology. Piracy. Star salaries. Something.
In fact, morbidity is an old habit in Hollywood. The trick is to know what is really an existential threat—this one certainly seems real—and what is just another stage death in an industry that is forever deciding the show is finally over.
But the dramatic language of the plea—“our country cannot afford to lose the social, economic, and cultural value that theaters provide” warned a joint letter—couldn’t help but recall a peculiar truth about the movie business. That is, it is usually dying of something.
Strikes. New technology. Piracy. Star salaries. Something.
In fact, morbidity is an old habit in Hollywood. The trick is to know what is really an existential threat—this one certainly seems real—and what is just another stage death in an industry that is forever deciding the show is finally over.
- 10/4/2020
- by Michael Cieply
- Deadline Film + TV
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