Exclusive: U.S. producer Joanne Rubino (Hatfields & McCoys), former President of Production at ThinkFactory Media, is launching Los Angeles-based Be Brave Media, with a slate of projects including a biopic of “Chocolate King” Milton Hershey.
Be Brave will develop, package and produce between three to six projects a year. Budget ranges of the films and TV series will vary.
Hershey will chart how Hershey’s journey began as a teenager in rural Pennsylvania and went on to see him found and run one of the world’s top confectioners and become a leading businessman and philanthropist. The M.S. Hershey Foundation, the Hershey Company and the Hershey Trust Company have granted the producing team access to the Hershey Community Archives, including images, documents and other private material.
Rubino is producing with frequent collaborator and partner Darla Marasco of Marasco Media. Rubino also co-wrote the script with Sam Juergens and David Juergens,...
Be Brave will develop, package and produce between three to six projects a year. Budget ranges of the films and TV series will vary.
Hershey will chart how Hershey’s journey began as a teenager in rural Pennsylvania and went on to see him found and run one of the world’s top confectioners and become a leading businessman and philanthropist. The M.S. Hershey Foundation, the Hershey Company and the Hershey Trust Company have granted the producing team access to the Hershey Community Archives, including images, documents and other private material.
Rubino is producing with frequent collaborator and partner Darla Marasco of Marasco Media. Rubino also co-wrote the script with Sam Juergens and David Juergens,...
- 10/13/2020
- by Andreas Wiseman
- Deadline Film + TV
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