AT&T Boss John Stankey Says HBO Max Launch Has Hit Every Goal, WarnerMedia Revamp Is “Spot-On”; No Comment On DirecTV

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AT&T Boss John Stankey Says HBO Max Launch Has Hit Every Goal, WarnerMedia Revamp Is “Spot-On”; No Comment On DirecTV
AT&T CEO John Stankey continues to express no misgivings over the launch of HBO Max in May, citing the unforeseeable impact of Covid-19 as its only real blemish.

During a keynote session today kicking off the Wall Street Journal‘s Tech Live conference, Stankey pronounced himself “very happy” with the debut of the streaming service. Citing WarnerMedia Day, a gathering for investors and press last October, he maintained, “We have done exactly what we said we were going to do.”

He went through a range of deliverables, noting HBO Max has reached one hour of daily viewer engagement and has a younger audience skew. The service is “ahead on subscriber counts” of initial targets revealed last year.

Asked by moderator Matt Murray, the Journal‘s editor-in-chief for updated subscriber numbers, Stankey declined to offer any, citing AT&T’s third-quarter earnings report on Thursday, which will include those stats. On
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