The streaming giant revealed the plan during its third-quarter earnings interview, which followed the release of results that undershot subscriber and earnings estimates.
Chief Product Officer Greg Peters said the giveaway “could be a great way to expose a lot of people” to the service. He called it “an idea that we’re excited about and we’ll see how it goes.” No details were announced about the timing or details of the offer.
Netflix recently ended a 30-day free trial promotion. The company runs hundreds of “A/B” tests of a wide range of product features as well as promotional efforts. In terms of promotions, it has a wide range of different initiatives in different parts of the world. As Covid-19 kicked in,