Rip Quibi, a Mess That Had More Talent Than It Knew What to Do With (Column)

Rip Quibi, a Mess That Had More Talent Than It Knew What to Do With (Column)
Well before Quibi debuted, it seemed inevitable that the service was doomed. Sure, it didn’t help that a streaming platform dedicated to short-form videos had the incredible misfortune to drop during a global pandemic that confined millions to their homes with way more time than they knew what to do with. But it only took a few minutes skimming through the app to understand that Jeffrey Katzenberg and Meg Whitman’s very concept of Quibi was flawed, pandemic or no. With no immediate ability to watch content on anything but a phone screen, no thought of letting viewers screenshot shows in order to share them, and no compelling answer to “isn’t this just expensive YouTube?”, Quibi didn’t have a grasp on what its audience might want until well after it launched.

In recent weeks, as the writing on the wall got clearer and clearer, it’s been
See full article at Variety »

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