The move, including of the Century San Francisco Centre 9 and Xd, follows plans to open five of its Alameda County theatres tomorrow — Oct. 27. The exhibitor said it currently has 13 Cinemark and Century theatres open in the Greater Bay Area.
San Francisco is a big movie market but most cinema owners had declined to reopen despite the green light, calculating it wasn’t economically feasible without being able to sell concessions.
San Francisco County and Santa Clara County restrictions don’t allow food to be consumed in-theatre. “As such, Cinemark theatres reopening on Oct. 30 in these counties will not be selling concessions, but the theatres will bring back everyone’s favorite freshly popped movie theatre popcorn and