‘Borat 2’ Drew ‘Tens of Millions’ of Viewers Over Opening Weekend, Amazon Says

‘Borat 2’ Drew ‘Tens of Millions’ of Viewers Over Opening Weekend, Amazon Says
Updated: Sacha Baron Cohen’s controversial comedy “Borat Subsequent Moviefilm” drew “tens of millions” of viewers on Amazon Prime Video globally over its opening weekend, the company said, declining to be more specific.

An estimate by TV analytics provider Samba TV put the buzzy movie’s estimated U.S. viewership at 1.6 million households over its opening weekend on smart TVs. An Amazon spokeswoman said the Samba TV figure is incorrect but she declined to provide the internet giant’s own internal viewing numbers for “Borat.”

The estimated 1.6 million U.S. households that streamed the “Borat” sequel on Amazon Prime Video during its opening weekend topped Disney Plus’ premiere of “Mulan,” which registered 1.12 million household streams over Labor Day weekend, Samba TV estimated. Of course, that’s not an apples-to-apples comparison: “Borat” is included with Prime Video, while Disney charged $30 a pop for early access to the live-action “Mulan.”

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