Now opening a movie theater without the means of selling popcorn and soda is a money losing proposition, so why would AMC, which is teetering on bankruptcy, and Cinemark, even attempt to do so?
Several sources tell me that the decision for the No. 1 and No. 3 major exhibitor to reopen stems from them wanting to prove to major studios that they can reopen the No. 3 box office market in the United States. Surrounding counties Alameda and Santa Clara during pre-pandemic times repped 2% of the domestic box office. All studios care about are screen counts, and Warner Bros. has been eager to reopen San Francisco for Tenet, the city being traditionally a big B.