Why Exhibitors Like AMC & Cinemark Are Reopening In San Francisco Despite Concessions Ban

  • Deadline
Why Exhibitors Like AMC & Cinemark Are Reopening In San Francisco Despite Concessions Ban
Despite the firm response earlier this month from the National Association of Theatre Owners of California/Nevada to not reopen cinemas in San Francisco county given its concession ban, major circuits like Cinemark and AMC have taken an about face this week.

Now opening a movie theater without the means of selling popcorn and soda is a money losing proposition, so why would AMC, which is teetering on bankruptcy, and Cinemark, even attempt to do so?

Several sources tell me that the decision for the No. 1 and No. 3 major exhibitor to reopen stems from them wanting to prove to major studios that they can reopen the No. 3 box office market in the United States. Surrounding counties Alameda and Santa Clara during pre-pandemic times repped 2% of the domestic box office. All studios care about are screen counts, and Warner Bros. has been eager to reopen San Francisco for Tenet, the city being traditionally a big B.
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