NBCUniversal Chief: Peacock Is ‘Opposite of Quibi’ as Streamer Reaches 22 Million Sign-Ups

NBCUniversal Chief: Peacock Is ‘Opposite of Quibi’ as Streamer Reaches 22 Million Sign-Ups
NBCUniversal chief Jeff Shell described the company’s fledgling Peacock streaming service as “the opposite of Quibi” in that it has a broad menu of familiar content that has generated nearly 22 million sign-ups to date.

Shell, speaking Thursday on Comcast’s third quarter earnings call, said the large library of familiar shows such as “30 Rock” and dramas from the Dick Wolf shop have given Peacock good traction with users.

NBCUniversal did not offer any detail on Peacock viewership other than to say that key metrics such as the number of active monthly users and engagement have exceeded their initial forecasts.
See full article at Variety - TV News »

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