Peacock had 22 million signups, exceeding projections, and drawing on a combination of old, beloved content from the company’s vast library as well as new shows and those made by others.
“The fact that we have such a deep library of family stuff its kind of the opposite of Quibi,” said Shell on Comcast’s third quarter earnings call. He said Peacock viewers watch 30 Rock, chose from and the Dick Wolf library” and seem to like NBC news and sports as well as Yellowstone and Mr. Mercedes.
Quibi bit the dust last week in a high-profile flameout. The maker of short-form mobile content relied solely on new, high priced content and had no library — one of its myriad of problems.