Since True Colours launched in 2015, it has rapidly doubled the size of its lineups to roughly 20 titles per year, while continuing to carefully curate distribution strategies for each film and made lots of global inroads.
The company is known among Italian producers for transparency and providing rapid sales reports, while foreign buyers like working with execs “because they always make things easy,” says Nicolas Zumaglini, head of content at prominent Latin American distributor Telefilms, who notes that “they have definitely helped spread Italian cinema in the region.” As for True Colours giving cinema Italiano more global reach, the most poignant recent example is “Il Testimone Invisibile” (“The Invisible Witness”), a remake of Spanish thriller (“Contratiempo”), directed by Italy’s Stefano Mordini. “Invisible Witness” is the European title that’s scored the highest gross at the Chinese box office, roughly $5 million, since movie theaters re-opened in China post-pandemic.
The True Colours...
The company is known among Italian producers for transparency and providing rapid sales reports, while foreign buyers like working with execs “because they always make things easy,” says Nicolas Zumaglini, head of content at prominent Latin American distributor Telefilms, who notes that “they have definitely helped spread Italian cinema in the region.” As for True Colours giving cinema Italiano more global reach, the most poignant recent example is “Il Testimone Invisibile” (“The Invisible Witness”), a remake of Spanish thriller (“Contratiempo”), directed by Italy’s Stefano Mordini. “Invisible Witness” is the European title that’s scored the highest gross at the Chinese box office, roughly $5 million, since movie theaters re-opened in China post-pandemic.
The True Colours...
- 11/9/2020
- by Nick Vivarelli
- Variety Film + TV
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