In the first major crossover between WarnerMedia’s HBO Max and siblings TNT, TBS and TruTV, the ad-supported linear cable networks will carry four days of curated HBO Max programming over the Thanksgiving holiday. The stunt is clearly designed to promote HBO Max’s programming and draw new subscribes to the streaming platform.
Warner Media brass have said that HBO Max is a main priority, and the other divisions of the company have been pitching in to support it. When WarnerMedia earlier this year pulled the plug on DirecTV’s Audience as an original programming network, it was transformed into an HBO Max preview channel.
Beginning Thanksgiving Day, Nov. 26 through Sunday, Nov. 29 each network will air its own themed content from HBO Max.
On Thursday, TNT will feature DC movies, including the network premiere of Aquaman, as well as the first episode of season one of HBO Max’s original series Titans.
Warner Media brass have said that HBO Max is a main priority, and the other divisions of the company have been pitching in to support it. When WarnerMedia earlier this year pulled the plug on DirecTV’s Audience as an original programming network, it was transformed into an HBO Max preview channel.
Beginning Thanksgiving Day, Nov. 26 through Sunday, Nov. 29 each network will air its own themed content from HBO Max.
On Thursday, TNT will feature DC movies, including the network premiere of Aquaman, as well as the first episode of season one of HBO Max’s original series Titans.
- 11/9/2020
- by Denise Petski and Nellie Andreeva
- Deadline Film + TV
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