"This was meant to be a surprise. Been working on this for almost 4 years now. I am very sad that what we had in store for how you could discover this movie will no longer happen. It's a bummer. But also...Yay!"
So, once again the internet is the party pooper. While Dan Trachtenberg does not reveal his plan, it's likely that his take on Predator would have approached the marketing strategy in a similar way to that of Cloverfield and keep things mysterious.