Film Review: Beauty Water (2020) by Cho Kyung-hun

Film Review: Beauty Water (2020) by Cho Kyung-hun
With the rise of information technology, we have also entered the era of the social networks and thus the era of the new self, one which is to a smaller degree assessed by the individual, but by a wide audience. Beauty blogs as well as the growing and economically legitimized demand to optimize yourself, societies which have a tendency to evaluate a person based on outer appearance have now found the perfect platform to engage in this endeavor, possibly leading to a less tolerant and more conformist society. Recently, novels such as Han Kang intriguing “The Vegetarian” have attempted to shed some light on the increasingly problematic relationship between a superficial society, tradition and patriarchy. In his animated feature “Beauty Water”, first-time director Cho Kyung-hun deals with similar themes, but uses a genre framework to further explore the interconnections of social media, its obsession with beauty and how it changes
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