UK’s Channel 4 Creates $40M Global Format Fund As It Bids To Wean Itself Off TV Ad Revenue

UK’s Channel 4 Creates $40M Global Format Fund As It Bids To Wean Itself Off TV Ad Revenue
British broadcaster Channel 4 has unveiled plans to launch a £30M ($40M) Global Format Fund to secure a bigger cut of international content sales as it bids to generate 40% of its revenue from non-tv advertising sources.

The Format Fund, detailed today as part of Channel 4’s so-called Future4 strategy, will involve the broadcaster investing early in the development of non-scripted shows with international potential. Think Gogglebox or Come Dine With Me, which started life in the UK on Channel 4 and have gone on to have success on the world stage.

Channel 4 will partner with producers at an early stage and back ideas with guaranteed minimum series runs and recommissioning triggers upfront. It will also commit to certain levels of marketing support for the shows selected under the two-year scheme and provide audience intelligence to bolster global sales materials. Producers will retain control of international rights, but in return for its upfront commitment,
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