Steve Carell Plays Santa Claus in Thanksgiving Ad as Comcast Works for Holiday Connections

  • Variety
Steve Carell Plays Santa Claus in Thanksgiving Ad as Comcast Works for Holiday Connections
An unlikely guest turned up amid the dozens of Broadway actors, “Today” hosts and other celebrities who regularly take part in NBC’s annual broadcast of “Macy’s Thanksgiving Day Parade.”

In a two-minute ad from Comcast, actor Steve Carell took a turn at playing Santa Claus, part of an emerging tradition that has the Philadelphia cable-and-entertainment giant hoping to capture attention during the annual event, telecast on the network it owns. Last year, Comcast raised eyebrows by reviving E.T., the popular alien from the blockbuster 1982 film, showing fans a new adventure along with actor Henry Thomas, who played Eliot, E.T.’s best friend, in the original movie.

The company’s 2020 commercial isn’t as grandiose. Inspired by the plight of consumers during the coronavirus pandemic, Comcast set Carell in a vignette — it will run as long as three and a half minutes in some venues — that has
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