‘The Croods: A New Age’ Opens To $14M+ 5-Day Domestic, $35M+ WW During Pandemic Thanksgiving Stretch – Update

  • Deadline
‘The Croods: A New Age’ Opens To $14M+ 5-Day Domestic, $35M+ WW During Pandemic Thanksgiving Stretch – Update
Sunday Am Update: Universal’s estimates for DreamWorks Animation’s The Croods: A New Age didn’t veer greatly from what we were seeing yesterday for the weekend, with a $9.7M 3-day, $14.2M 5-day and global grab of $35M. On a 3-day U.S./Canada basis, this is the biggest opening during the pandemic since theaters re-opened, even beating Warner Bros. Tenet. The 3-day of Tenet‘s full domestic over Labor Day was $9.35M according to Comscore.

As we mentioned all along, by historical Thanksgiving B.O. records, these numbers are awful. But by pandemic standards, these are some of the best B.O. figures we’ve seen, and that’s largely because Universal spent to promote the movie. Also, families came out. Back when exhibition was re-opening, studies showed that families would be the slowest and most cautious to return to the cinemas. It appears Universal has busted a
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