‘The Mandalorian,’ ‘Avengers,’ ‘Stranger Things’ Are Top Entertainment Franchises, Survey Finds (Exclusive)

‘The Mandalorian,’ ‘Avengers,’ ‘Stranger Things’ Are Top Entertainment Franchises, Survey Finds (Exclusive)
Disney Plus’ “The Mandalorian,” Marvel’s “Avengers” films and Netflix’s “Stranger Things” are the top entertainment franchises, according to a new survey from the National Research Group.

Beginning in January 2019, Nrg, a global insights and strategy firm, conducted more than 350,000 interviews about 700 entertainment franchises to discover which were considered the most bold, inspiring and thought-provoking by U.S. consumers. The results were analyzed to determine which franchises are most likely to withstand the test of time and continue to evolve and reinvent themselves to remain relevant to their global fans.

“Consumers are ready for entertainment franchises to lean into important cultural conversations and create a new reality — one in which optimism, diversity and curiosity unite rather than divide us,” says Jon Penn, CEO of Nrg.

To little surprise, Disney and Marvel dominated the top 20 entertainment franchises with 70% of the entries, which included titles from the film, TV and video game industries.
See full article at Variety - Film News »

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