Disney Plans NFL ‘Mega-Cast’ for Wild Card Game on ESPN, ABC, Freeform, ESPN2

Disney Plans NFL ‘Mega-Cast’ for Wild Card Game on ESPN, ABC, Freeform, ESPN2
NFL football games have long commanded TV’s biggest audiences. But Walt Disney is experimenting with bringing its gridiron broadcasts to some smaller viewer niches.

Some of Disney’s biggest TV networks will “mega-cast” a January NFL Wild Card game across ESPN, ABC, Freeform, ESPN Deportes and ESPN2, part of a larger series of efforts the company has tried over the last year to woo different kinds of viewers to professional football. The company intends to offer four different presentations of the post-season game, slated to take place on January 9 or January 10. ESPN and ABC will both show a traditional telecast,
See full article at Variety - TV News »

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