This Saturday, Snapchat will premiere its latest Snap Original series -- an immersive and interactive dance show called Move It! that harnesses the platform's signature Ar Lenses and also provides viewers with a chance to monetize via Snapchat's new Spotlight product.
The show sees Snapchat explicitly coming for the viral dance trends that proliferate on competitor TikTok. Across 10 episodes hosted by dance influencers Michael Le (who counts a whopping 42 million TikTok followers) and Dytto (4.2 million Instagram followers), the experts will teach viewers mini-routines to 10 hit songs, with tutorial Lenses featuring both Le and Dytto that viewers can harness to learn the moves. Then, once participants have the routine down pat, they can step into a third Lens that will add special effects triggered by specific movements in each dance -- light shooting from one's hands, for instance, or butterflies emanating from a body roll.
All told, the series makes use...
The show sees Snapchat explicitly coming for the viral dance trends that proliferate on competitor TikTok. Across 10 episodes hosted by dance influencers Michael Le (who counts a whopping 42 million TikTok followers) and Dytto (4.2 million Instagram followers), the experts will teach viewers mini-routines to 10 hit songs, with tutorial Lenses featuring both Le and Dytto that viewers can harness to learn the moves. Then, once participants have the routine down pat, they can step into a third Lens that will add special effects triggered by specific movements in each dance -- light shooting from one's hands, for instance, or butterflies emanating from a body roll.
All told, the series makes use...
- 12/1/2020
- by Geoff Weiss
- Tubefilter.com
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