Back in July, when every cinema around the country was shut, Sue Maslin took a leap: she committed to a three month marketing and P&a campaign for feature documentary Brazen Hussies.
Today the film distributed via Maslin’s Film Art Media stands at $103,000 at the box office.
Directed by Catherine Dwyer and produced by Philippa Campey and Andrea Foxworthy, Brazen Hussies follows the Women’s Liberation Movement in Australia, piecing together archival footage, photographs, memorabilia and personal accounts from activists.
Reaching this point theatrically has been the result of a platform release, driven by a 11-woman team, and founded on grassroots campaigning, targeted publicity (led by Nicole Hurren) and strong word-of-mouth.
It’s the kind of campaign Maslin argues has been almost impossible for years, given the dominance of Hollywood blockbusters and a mindset that opening weekend is everything.
Designed in consultation with Sasha Close and Kylie Pascoe, the...
Today the film distributed via Maslin’s Film Art Media stands at $103,000 at the box office.
Directed by Catherine Dwyer and produced by Philippa Campey and Andrea Foxworthy, Brazen Hussies follows the Women’s Liberation Movement in Australia, piecing together archival footage, photographs, memorabilia and personal accounts from activists.
Reaching this point theatrically has been the result of a platform release, driven by a 11-woman team, and founded on grassroots campaigning, targeted publicity (led by Nicole Hurren) and strong word-of-mouth.
It’s the kind of campaign Maslin argues has been almost impossible for years, given the dominance of Hollywood blockbusters and a mindset that opening weekend is everything.
Designed in consultation with Sasha Close and Kylie Pascoe, the...
- 12/3/2020
- by Jackie Keast
- IF.com.au
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