As Brazil emerges from its shoot shutdown, the magnitude of its biggest production, Netflix fiction miniseries “Senna,” about Formula One racing genius Ayrton Senna, is rapidly becoming clearer.
The series, now in development, ticks multiple boxes for both Netflix and its producer, São Paulo-based Gullane.
“Language is no longer a barrier, only ambition and quality are barriers,” Francisco Ramos, Netflix VP of Spanish-language Originals in Latin America, said as a keynote at September’s San Sebastian Festival.
“Senna” certainly has ambition. It will be “the first Netflix title from Brazil conceived from its very inception as a global series,” “Senna” producer Fabiano Gullane told Variety during Ventana Sur.
In order for a Netflix title to “be successful abroad, it first has to have an impact in its own country,” Ramos also observed.
Senna can expect to have a huge impact n Brazil. For Gullane, “Other Formula One World Champions were heroes of their sport,...
The series, now in development, ticks multiple boxes for both Netflix and its producer, São Paulo-based Gullane.
“Language is no longer a barrier, only ambition and quality are barriers,” Francisco Ramos, Netflix VP of Spanish-language Originals in Latin America, said as a keynote at September’s San Sebastian Festival.
“Senna” certainly has ambition. It will be “the first Netflix title from Brazil conceived from its very inception as a global series,” “Senna” producer Fabiano Gullane told Variety during Ventana Sur.
In order for a Netflix title to “be successful abroad, it first has to have an impact in its own country,” Ramos also observed.
Senna can expect to have a huge impact n Brazil. For Gullane, “Other Formula One World Champions were heroes of their sport,...
- 12/4/2020
- by John Hopewell
- Variety Film + TV
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